What is an affiliate program?

An affiliate program is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Affiliates typically receive a commission for each sale they make, and payments may be made either directly to the affiliate or via an affiliate network.

An affiliate program is the all-encompassing package you create for your product or service that is then presented to potential publishers. It should include details about the product, the retail value of the product, commission levels and promotional materials.

An agency such as Advertise Purple can manage your program on your behalf, and we work with all of the affiliate networks to make sure you have access to all of the best – and only the most productive – affiliates who can help your business grow.

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